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© William Hook

Here are some cheap brand marketing tips that will help boost up small businesses. These brand awareness ideas are a great resort at the hands of small business owners, who are on a budget crunch:

E-mail marketing: This brand marketing method is a very cost effective way to get brand recognition. A business owner, simply needs to draft a commercial message and send it out via e-mail to several audiences. The receivers of the e-mail could comprise existent clients, businesses or individuals likely to become clients, previous customers and current customers. E-mail brand marketing can also be used to earn customer loyalty and repeat business. E-mail marketing, offering discounts or vouchers during festivals earn more viewership and consequently more business.

Give A Free Sample: This brand communication method works each time. Small businesses can then promote the giveaway through press releases, blogs and social networking sites. Even a word of mouth helps generate a potential viral brand awareness campaign, boosting the small business considerably.

Specialty Advertising: A great way to cut costs in addition to earning a higher brand recall value for a product or service is to engage in specialty brand advertising.Gifts with company brand logos like mouse pads, pens, a pen-holder or simply a magnet does more brand advertising for a small business than a newspaper advertisement or a commercial.

© loop_oh

While shopping in stores and online recently, my friend and I were talking about how we were affected by the brand of what we were looking at. While it didn't influence us outright, it certainly did have an effect, in terms of perhaps heightening the affinity we felt with something we already liked. When looking at jewelry online, for instance on goldsea.com/en, we had the same experience. It's interesting. It's definitely the case that knowing the brand won't make me like something if I don't already like it. What I find, though, is that it can give a reassurance of quality or an enhanced sense of enjoyment from thinking of all the other things I've liked wearing from that brand. In the past, though, I've noticed when a brand changes its quality and workmanship-unfortunately, usually for the worse-no amount of affinity with how I've enjoyed the brand would make me stay with it. In talking about this, we got nostalgic about brands from different times in our lives. I was remembering Halston perfume, for example. I loved the design and fragrance. My friend was remembering the first Calvin Klein perfume. It's so interesting how things like this evoke how we experienced different periods of life.

© Dominic's pics

Brand marketing disasters have drastic effects on brand value as well as the company; brand marketing departments should avoid controversial steps for the sake of companies repute. Here are examples of few brand marketing failures to learn from.

Blockbuster's management was too concerned about internal matters that it failed to adapt a newer superior technology as well as it denied a partnership offer from its contemporary brand Netflix. This seems to be the ultimate brand marketing disaster; the soft-drink giant Coca-Cola in 1985 when it was dominating the market, decided to launch a new Coke ending production of the classic Coca-Cola, after the step proved to be a fiasco they went back to their classic product

Gap took Brand marketing strategy of changing their logo design; a new brand logo didn't help the company to evolve, perhaps they should focus on their products & pricing strategy to approach the target market.