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Brand marketing disasters have drastic effects on brand value as well as the company; brand marketing departments should avoid controversial steps for the sake of companies repute. Here are examples of few brand marketing failures to learn from.
Blockbuster's management was too concerned about internal matters that it failed to adapt a newer superior technology as well as it denied a partnership offer from its contemporary brand Netflix. This seems to be the ultimate brand marketing disaster; the soft-drink giant Coca-Cola in 1985 when it was dominating the market, decided to launch a new Coke ending production of the classic Coca-Cola, after the step proved to be a fiasco they went back to their classic product
Gap took Brand marketing strategy of changing their logo design; a new brand logo didn't help the company to evolve, perhaps they should focus on their products & pricing strategy to approach the target market.