Cadillac has won brand design awards in more categories than any other car brand in the Kelley Blue Book's 2011 Brand Image Awards, which is a set of honors based on consumer perceptions of automotive brands. Winners are determined by a study that gauges the perceptions of consumers who are in the market for a new vehicle.
Cadillac won in the categories of Best Luxury Exterior Design, Best Interior Design, and Best Comfort. According to editors at Kelley Blue Book, the Cadillac CTS deserves most of the credit for securing the Best Exterior Design Brand award. According to them, this sedan is the car that put Cadillac on the design map. The positive consumer perceptions are really paying off for Cadillac, whose total US sales in the first quarter of 2011 increased 38% compared to the same period last year.