eBay is planning to buy the ad company Where to build a solid connection with customers in local and mobile commerce. eBay has a high brand value on the internet, but it lacks penetration in the smartphone and local markets.
The ad company, Where, runs a mobile discover application. It is also a premiere ad company known for its ability to develop location-based branding. The ad company has been providing customized advertising and branding services to over 120,000 retailers and offering deals to millions of customers in the US.
eBay says that the acquisition of the ad company was vital as its business opportunities lay "at the forefront of the intersection of local and mobile commerce.
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