While shopping in stores and online recently, my friend and I were talking about how we were affected by the brand of what we were looking at. While it didn't influence us outright, it certainly did have an effect, in terms of perhaps heightening the affinity we felt with something we already liked. When looking at jewelry online, for instance on goldsea.com/en, we had the same experience. It's interesting. It's definitely the case that knowing the brand won't make me like something if I don't already like it. What I find, though, is that it can give a reassurance of quality or an enhanced sense of enjoyment from thinking of all the other things I've liked wearing from that brand. In the past, though, I've noticed when a brand changes its quality and workmanship-unfortunately, usually for the worse-no amount of affinity with how I've enjoyed the brand would make me stay with it. In talking about this, we got nostalgic about brands from different times in our lives. I was remembering Halston perfume, for example. I loved the design and fragrance. My friend was remembering the first Calvin Klein perfume. It's so interesting how things like this evoke how we experienced different periods of life.