Brand building is more than just paying for fancy logos and advertising in the local newspaper. The most important branding ideas that go beyond logos and marketing strategies are as follows.
For some businesses a slogan or a tag line is just something catchy that people hear and think it sounds cool. A brand building strategy would be if the business actually lived up to what the slogan says. A brand building idea is not just to have a slogan but to live it!
Every business advertises itself, but a good brand building strategy would be to give back to the community. Instead of advertising in a local daily, having a small article about the contributions made by the business to the community goes a long way in creating a positive brand image and identity.